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Advanced Pay Per Click Training

With this course you will master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics. Here you will get in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement and search engine marketing for campaigns that drive measurable ROI.
This course will fast-track your Digital Marketing career with hands-on experience in managing paid marketing initiatives.

Course Outlines

Module 1 – Psychology of Search
Module 2 – Buying Funnel
Module 3 – Understanding Keyword Organization
Module 4 – Keyword Match Types
Module 5 – Negative Keywords and Managing Search Terms
Module 6 – Keyword Research
Module 7 – Creating Compelling Ads
Module 8 – Advanced Ad Features
Module 9 – Ad Testing
Module 10 – Ad Extensions
Module 11 – Campaign Types Budget and Reach
Module 12 – Location and Language Targeting
Module 13 – Introduction to Audience Types
Module 14 – How to Segment Data and Create Lists
Module 15 – Using the Audience Lists to Reach Customers
Module 16 – Introduction to the Display Network
Module 17 – Display Targeting Options
Module 18 – Display Ad Formats
Module 19 – Setting And Measuring Goals
Module 20 – Bidding and Attribution
Module 21 – Reporting and Testing
Module 22 – Ad group organization
Module 23 – Campaign Organization
Module 24 – Working with Multiple Accounts
Module 25 – Introduction to Quality Score
Module 26 – Working with Quality Score
Module 27 – Quality Score Diagnosis and Pivot Tables
Module 28 – Setting Up Your PPC Strategy
Module 29 – Creating Your Account
Module 30 – Managing Your Account
Module 31 – Shopping and Video Campaigns
Module 32 – Automation and Other Tools

What you'll learn

  • Search psychology, Buying funnel
  • Organizing keywords, Types of keyword match
  • Management of search terms and negative keywords, Research keywords
  • Creation of compelling ads, Advanced features of ads
  • Testing ads, Ad extensions
  • Campaign types reach and budget, Targeting language and location
  • Types of audience, Create lists and segment data
  • Reach customers through audience lists, Display network and target options
  • Formats to display ads, Set and measure goals
  • Attribution and bidding, Test and report
  • Organize ad groups and campaigns, Work with multiple accounts
  • Quality score, Pivot tables and diagnosis of quality score
  • PPC strategy setup, Account creation and management
  • Video and shopping campaigns, Tools for automation

Course Content

  • Search psychology, Buying funnel
  • Organizing keywords, Types of keyword match
  • Management of search terms and negative keywords, Research keywords
  • Creation of compelling ads, Advanced features of ads
  • Testing ads, Ad extensions
  • Campaign types reach and budget, Targeting language and location
  • Types of audience, Create lists and segment data
  • Reach customers through audience lists, Display network and target options
  • Formats to display ads, Set and measure goals
  • Attribution and bidding, Test and report
  • Organize ad groups and campaigns, Work with multiple accounts
  • Quality score, Pivot tables and diagnosis of quality score
  • PPC strategy setup, Account creation and management
  • Video and shopping campaigns, Tools for automation

Customize a Course

We will be happy to assist you for inquiries about a customized scheduled or program:
Rachael McPherson, Director of Sales
☎(250)882-9549 📧rachael@qacademy.ca
Caroline Santos, Corporate and Custom Sales Manager- Eastern Canada
☎(514)771-3206 📧caroline.santos@qacademy.ca

Student Ratings & Reviews

Course Info

Prerequisites
No prerequisites
Duration
40 Hours

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Customize A Course
We will be happy to assist you for inquiries about a customized scheduled or program:
Rachael McPherson
Director of Sales
 
Caroline Santos
Corporate and Custom Sales Manager
(Eastern Canada)
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Advanced Pay Per Click Training

  • Course level: Beginner

Description

With this course you will master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics. Here you will get in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement and search engine marketing for campaigns that drive measurable ROI.
This course will fast-track your Digital Marketing career with hands-on experience in managing paid marketing initiatives.

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