Digital marketing, also known as data-driven marketing, translates into the use of the internet to market your company’s products or services.. Digital marketing’s has been in development since the early 90’s and 2000’s and has changed the way companies use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, many people in Victoria and beyond struggle to keep up with the new digital marketing campaigns and fall behind.
Q Academy offers many formats of training in the Digital Marketing sector; we have chosen the most requested platforms to list here. Don’t see the platform you would like to learn? Feel free to contact us directly regarding your educational needs!
Social Media: From Facebook to Twitter, LinkedIn, Snapchat, Instagram and everything in between, you know you need to have a presence on Social Media, but where should you begin? It’s overwhelming to say the least. Q has the answers to your questions with proven Social Media campaigns, strategies, and best practices. The big four platforms have almost 3 billion monthly active users. Can you afford to not be engaging with your clients in this space? We think not. Bring your business into the Social Arena with Q.
Analytics: What’s digital marketing without analytics? Being able to apply proper attribution, evaluate statistics, and show accurate Return on Investment to your advertising efforts is a no-brainer. Q provides the training to help you understand and decipher your analytic reports and benefit your bottom line.
Email Marketing: Email is still king when it comes to online marketing. Your customers are far more likely to engage with marketing material sent to their in-box, than they are to type your URL into their browser and visit your. It’s time to take advantage of the extensive email network you’ve built up over the years. Our instructors will train you to build an optimal email marketing campaign that provides results.
SEO and Keywords: Search Engine Optimization isn’t new, and it isn’t going anywhere. It’s the very DNA of massive search engines like Google and Yahoo. The value of ending up on the first page of a search result organically is undeniable. People are 70% more likely to click on a top 3 results than they are to click on a paid ad. That’s a lot of traffic your business is missing out on. Q instructors will teach you ways to make sure your site is optimized on-page using the latest tools and sharing with you their many years of experience.
Pay Per Click Campaigns: From Facebook’s hyper targeted ad campaigns to Google’s optimized ‘buyer-centric’ platform, in today’s digital marketing space you’ve got to pay to play. But don’t fret, Q Academy can teach you tools to drive traffic and sales for your business.